Digital Footprint: The “Dos” and “Don’ts” of Social Media

Over the past few decades, technology and its prevalence in our society have skyrocketed both in importance and popularity. It is nearly impossible to go anywhere without seeing people accessing social media via their phones, laptops, or tablets in public. For the majority of people across the international landscape, social media has become an integral part of their lives and routine. From Facebook and Linkedin to Instagram and Snapchat, these digital outlets allow the world to see snippets of our everyday lives based on how much we are willing to share. As can be expected, employers and academic institutions have also adapted to the world of social media, using the internet as a powerful vetting tool for potential employees or students. Once something has been posted to the internet, it is nearly impossible to remove it. As young professionals, navigating the digital landscape in a way that reflects well on you is an important skill to learn to ensure career growth and success. Here are some tips on how to make sure you are using your digital presence in the best way.

1.) Avoid posting anything you wouldn’t want a potential employer or institution to see.

It seems like such a simple concept, but many people fail to consider the consequences of what they post online, particularly if they have their profiles set to private. Many employers use Facebook to look up potential employees and will pay close attention to what images and messages the individual post. Many companies and industries have very strict guidelines as to what employees are allowed to discuss on social media and will use the posting habits of the potential employee as a benchmark for what to expect. Even if you delete a post, it can still cause a ripple effect and leave an impact. Simply put, if it’s not something you’d want someone you respect to see, don’t post it on the internet. Or at least, if you do, make sure your settings are turned to private.

2.) Make sure you have some sort of digital presence for employers to find.

While it is important to be mindful of what you post, it is equally important to ensure you have some form of presence on the internet. Try typing your full name into Google and see what happens. Ideally, you want to see yourself on the first page, preferably near the top. If you aren’t then you have a problem that could be hindering your job hunting and networking. Employers will often do research into their potential hires, and having no recent digital presence can be more detrimental than irresponsible posting. Employers gain their first impressions from the resume they receive and the research they do. To put yourself in the best light, make sure you have something you want people to see.

3.) Make use of sites like LinkedIn and Handshake.

While Facebook, Instagram, and the like are well known for social engagement with the world, it is critical for young professionals to utilize other sites specifically geared towards employment and academic opportunities. LinkedIn is particularly useful (assuming you maintain it as much as one would Facebook or Instagram) and can help you connect to professional opportunities all over the world. Additionally, more institutions are turning to Handshake as both a social media and job hunting platform specifically designed for collegiate students and alumni. Check to see if your institution is connected to Handshake and sign up for opportunities specially geared towards college students.